Samsung hangs on to LCD TV lead

LCDscreenGiant South Korean chaebol Samsung had 22.8 percent of the LCD TV market last year, outstripping the second Korean player, LG Electronics.
A report from Trendforce said Sony came third in place with a market share of only 6.8 percent, compared to LG Electronics’ 14.9 percent.
In all, 215 million LCD TVs shipped in 2014, more than the market expected.  Factors that helped the 5.4 percent growth included the US economic recovery and strong promotion of larger size TVs.
But the top three vendors need to keep their eyes on the ball.  Trend force said that Chinese brands occupied positions from the fourth to the seventh.
They are making progress globally because the home Chinese market is saturated and they are pricing their brands aggressively.
Well known brands such as Philips and Toshiba have vanished out of the top ten vendor list.

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