Reynolds and Reynolds today announced that Caffyns , one of the largest motor dealer groups in the south-east of England has installed its Contact Advantage at 12 of their sites across Sussex and Kent.
Contact Advantage software enables dealerships and manufacturers to capture and synchronise more of their customer data and streamline more of their communications in the vehicle purchase process.
By installing Contact Advantage in their dealerships, Caffyns will integrate their CRM Showroom system and the POWER Dealership Management System (DMS).
Adele Feeney, Managing Director for Reynolds said that Contact Advantage and POWER help dealers operate more efficiently and profitably, and improve the customer experience in all areas.
With Contact Advantage, dealers have a single point of data entry that results in real-time, accurate reporting information for management, and can enjoy complete transparency throughout the sales process to better manage leads, enquiries, and follow-ups.
In addition, Contact Advantage offers a suite of mobile applications enabling dealerships to take their customers through the entire sales process – including model selection, colour and specification configuration, pricing and order forms – all in one simple-to-use interactive process. It is also an iPad based application that allows sales people increased mobility.
Simon Caffyn, Managing Director at Caffyns said: “We chose to invest in Contact Advantage as it offers us the complete package,” said. “We have enjoyed a long-term relationship with Reynolds as a POWER DMS user for many years. Now, we enjoy the completeness of integration between these two systems, from the initial enquiry to the order form.”