The Leeds-based clothing chain, which caters for the youf market, is expected to call in Ernst & Young to deal with the administration, which could see around 1,000 jobs at risk and 120 empty stores.
It is thought that the company, which was bought by private equity firm TPG in 2010 for around £300 million, is struggling amidst competition from H&M and Primark, which offer clothes at cheaper prices.
It also hasn’t had the best few months. In January it admitted its profits had fallen 86 percent to £3.7 million, while in November TPG was forced to plough in a further £20 million.
Just last week its chairman Andy Bond quit as the company brought in KPMG to help it offload some of its stores.
If the rumours are true, then the retailer would join Jessops, HMV and Blockbuster in the great highstreet heaven in the sky