ODM laptop shipments rebound, up 0.4 percent

ancient-laptopWorldwide shipments of laptops in the second quarter reached 39.4 million units, up 0.4 percent over the first quarter, according to WitsView. It doesn’t sound like much, and it isn’t, but given the state of the PC market any hint of growth is an encouraging sign.

Although overall shipments are up, the nine leading laptop makers saw an 0.7 percent decline quarter-on-quarter, which was caused by inventory problems. New designs based on Intel Haswell chips are coming online and big brands are apparently not getting rid of Ivy Bridge models fast enough.

Hewlett Packard had a good quarter, shipping 7 million units, up 10 percent from Q1, while Lenovo shipped 6.3 million units and stayed relatively flat. Acer and Asus dropped 0.2 and 1 percent respectively, while Toshiba had a terrible quarter, ending with a 12.6 percent slump.

Researchers noted that the market started to slow down in June, as consumers held back on purchases and decided to wait for Haswell products. However, the Haswell rollout was hampered by inventory issues, as manufacturers could not liquidate their Ivy Bridge stock in time. It was basically a vicious circle.

WitsView reckons the market could start to recover in the second half of the year, due to seasonal trends. If all goes well, Q3 laptop shipments could grow seven to nine percent. Sales by second- and third-tier brands are also expected to go up.