Nvidia takes the licensing route

nvidia-gangnam-style-330pxIn a bid to generate more revenues, graphics firm Nvidia is to start licensing its GPU designs to other companies.
Nvidia has already started licensing its “Kepler” graphics processor and, according to Digitimes Research, it will do the same for its future processor Maxwell.
The move is not entirely unexpected – Nvidia is following in the footsteps of British chip company ARM.  ARM’s business is essentially rooted in licensing – its engineers design cores which are then fabricated by its customers.
The research house claims that although Nvidia has, in principle, been ready to license its intellectual property since June 2013, the big leap forward will come with the release of its Maxwell processor.
It believes Maxwell will show a performance boost of as much as 160 percent and that will be a revenue generator for the company.
Nvidia has a collection of something over 7,000 patents and has recently been increasingly litigious, filing lawsuits against giants Samsung and Qualcomm for allegedly infringing its patents.  It may find that these two companies will not necessarily become customers unless courts find in Nvidia’s favour.