Nvidia takes lead in add in graphics

nvidia-shieldJon Peddie Research (JPR), which specialises in tracking the graphics and multimedia sectors, said that Nvidia took the lead in add in boards (AIBs) in the fourth quarter of 2014.

However, the overall shipments of AIBs fell by 17.52 percent, compared to the same quarter in 2013.

JPR puts the decline down to incursions from tablet sales and machines that use embedded graphics chips, rather than the discrete chips used in AIBs.

While there is still money to be made in the games market, JPR said AIBs tied to desktop PCs fell from 63 percent in the first quarter of 2008 to only 36 percent in this quarter.

AMD showed a drop of desktop AIBs of 16 percent, while it seems that Nvidia managed to grow its share by 5.5 percent. Nvidia now has 76 percent of this particular segment.

Total shipments in the quarter amounted to 12.4 million units.