Notebook sales fell in February

notebooksA report said there were large falls in shipments of notebooks in January and February.

Digitise Research said that shipments for the five multinational brands and the top three manufacturers – original design manufacturers – fell by 13 percent and 18 percent in February.

One major reason, the analysts say is because there are high levels of stocks of models intended for home use left over from last year. Fluctuations in exchange rates also caused a decline in sale.

However, it appears that Hewlett Packard managed to buck the trend and in February its notebook shipments rose by 30 percent. It had managed to make adjustments to its overstock and also made significant sales of units for the educational market to India.

Lenovo fell behind HP in the top five, but it was Acer and Asustek which really took a hit, with falls in shipments of as much as 40 percent, Digitimes Research said.

The ODMs, who make notebooks to be rebranded by others, also saw their shipments fall during the period.