Seven out of 10 micro business owners have taken a business call in the toilet, call answering service Penelope found in a survey.
The main reason for taking the calls is for fear of missing out on new business.
Others said they had taken a call at a funeral and slightly less took a work call at a wedding, CRN reports.
Penelope co-founder Ed Reeves said that responsiveness is critical for small businesses.
“A consumer is unlikely to chase a business to buy something from them, it is far more likely that they will simply call someone else,” Reeves said.