However, according to Clare Barclay, director of SMB at the company, two years later resellers are embracing market changes.
“Traditional resellers are in a competitive market with younger companies evolving far quicker,” she told ChannelEye. “Two years ago they put Cloud down to just a hype and continued with their business as it was. However, they are now changing.”
Microsoft believes cloud has changed the way resellers and the market operates, eliminating the need for cumbersome software and hardware. Savvy SMBs have also set up their business using this technology to make them appear bigger and offer their customers more services.
“Most SMBs have now realised that they need to capitalise on cloud, and offer services that put them in a position with their competitors,” said Barclay.
She also pointed out that Office 365 was enabling the company’s partners to offer more services to their customers.
“Three to four years ago customers were worried about buying into a cloud based model but now this is aggressively growing we’re seeing a number of partner engaging in monthly based subscriptions,” she said.
Microsoft said it is trying to seduce resellers into cloud confidence by offering training and events programmes to outline the benefits.