The study, which was sponsored by… Microsoft, says as companies are dragged into the cloud,63 percent of customers want a provider that can do it all. Meanwhile, 67 percent are after a wide variety of services from a single vendor, and 74 percent expect their data to be moved back on premises if they want it to.
Veep at Microsoft’s worldwide partner group, Jon Roskill, boasted that Office 365 is bringing in tonnes of annual revenue and the company has over 250,000 customers on Windows Azure, so partners should really exploit the trend and sell Microsoft kit in particular.
Microsoft’s calling its efforts a hybrid approach: offering services on site and cloud for public and private. Of course, it’s not the only company offering such services.
While it is an increasingly common opinion that European businesses would be insane to put too much stock in US servers, Microsoft is sure that its partners will be able to win Redmond more business and turn a buck or two themselves by pushing its cloud offerings.