But it faces uphill challenges, according to Ovum.
Richard Edward, principal analyst of enterprise mobility and productivity said a number of challenges face the software giant.
He said that chief information officers (CIOs) and corporate IT managers will monitor the event closely.
“There could also be announcements that will materially affect business user computing strategies, as Microsoft and its Windows hardware partners try to reboot the PC industry and gain a foothold in smartphone and tablet markets,” he said.
Further, he said Microsoft: “is no stranger to debacles where Windows is concerned – remember Microsoft Vista – but the effort, resources and time required to extricate the company from each predicament increases with every occurrence.”
Edward said that getting Windows 7 users to upgrade to Windows 10 will be hard because there are two distinct markets to engage – business users and home users.
Ovum thinks businesses will carry on deploying Windows 7 for now. Extended support will continue until January 2020, he said, “so there is compelling reasons for organisations to make the upgrade”.