Software giant Microsoft is trying to encourage its channel to come up with more cloud offerings by cutting the price on its Azure licencing.
Microsoft lowered Windows Azure price on SQL Reporting Services, which is used for business intelligence-type applications.
The SQL Reporting Service is now measured at increments of 30 reports at $0.16 per hour. The previous charge was measured at $0.88 per hour in increments of 200 reports.
Writing in its bog Vole claims that “the smaller report increment will give customers better use of the service and lower effective price points”.
Like most of the postings that Microsoft has made on its cloud offerings this one is as clear as mud. That is one of the things that resellers have been moaning about when it comes to Azure. The licensing arrangements are so Byzantine you have to be Constantine the Great to understand how they all work.
Customers have to pay for the compute time, data storage and data access and the bandwidth of the data transferred out of the cloud. Those various services get priced per GB. Then there is a monthly fee rolled into the overall cost if an organization uses SQL Azure.
To make matters worse, at the end of last year, Vole started reducing the price for Windows Azure Storage (WAS), claiming that costs could be reduced by 28 percent. WAS offers geo-replication storage support, as well as lower cost “redundant storage”. The geo-replication storage service is turned on by default.
However according to RPC magazine the service cannot be that good because when there was a two-day Windows Azure service disruption in December, Vole did not bother using it. If it had, Microsoft would have lost customer data.
Microsoft is apparently planning a few price more cuts which look even more complex as they are discounts based on spending tiers.
All this is because of the effectiveness of Amazon, particularly Amazon Elastic Cloud Compute (EC2) and Amazon Web Services (AWS). Amazon cut data transfer prices by as much as 83 percent. In addition, Amazon decreased some EC2 on-demand prices by up to 13 percent.
All up this is making the life of the reseller trying to sell Azure based offerings a little harder. Price cuts would make things a lot more competitive, if the original pricing structure was not so complex. Trying to sell such a complex structure to a client is a tough sell, particularly when the customer does not know what they are getting into.
