In what can only be described as a last ditch effort to keep Surface tablets from flopping, Microsoft has launched a new channel programme in the United States. The programme should push sales of Surface tablets to businesses and other organisations.
For the time being, the programme is limited to the US, but it will expand over the next few months. Under the programme, Microsoft’s channel partners stateside will offer the Surface RT to schools and universities at steep discounts, reports PC World. Private sector companies and government agencies are being pursued as well.
The partners will also be able to offer technical support, on-site assistance, data protection, recycling and asset tagging. Independent software vendors are also being encouraged to develop apps for Windows RT and Windows 8. The latter just crossed the 100,000 app milestone, but on the whole the choice of RT and Win 8 apps remains rather limited when compared to competing platforms. The software part of the programme is called AppsForSurface and developers who sign up will receive Surface devices and funding.
Ingram Micro, Synnex and Tech Data, CDW, CompuCom, En Pointe, Softchoice and Zones are already on board, while Citrix, Airstrip and Houghton Mifflin Harcourt have signed up for the software part of the programme.
However, although businesses don’t tend to shy away from Microsoft, they aren’t exactly lining up for Redmond’s tablets. Demand remains soft and enterprise adoption is anything but spectacular. Windows tablets have one thing going for them, IT departments seem to like them a bit more than Android gear when it comes to BYOD. But many love Apple even more.