Gone are the days when men sat in the pub watching their sport and women took this opportunity to shop, with Debenhams claiming “a huge number of men” are using its free wi-fi in stores to catch up on the sport they are missing by shopping with their missus.
Sites such as BBC Sports, Sky Sports, LiveScore and YouTube were found to be the most popular, with the lapdogs telling Debenhams they were spending an average of thirty minutes on their mobiles checking the latest results, watching video clips and sharing their reactions on Facebook, while their other halves spent the cash.
The retailer has decided to cash in on these soft touches and their joined at the hip ladies, by offering “sport-starved men forced to miss the weekend’s big matches”, Internet crèches”.
It’s promising its free wireless service to men who are waiting for their WAGs to spend the money and missing out on the range of sport events, including Six Nations Rugby and Premier League football, taking place.
Men can grab a comfy chair in any of the retailer’s cafés where they can use the in-store Wifi to browse the internet free. They’ll also be treated to a free cup of tea or coffee so they can avoid being dragged around looking at clothes or having to wait outside the fitting room – is it just us, or does this totally defeat the point of going shopping together.
Helen Lacey, a spokeswoman for the company said men were “over the moon” that they could keep up-to-date with all the latest sporting news.