Marks & Spencer has launched a small pilot program to test its new mobile payments service. The M&S Digital Lab app was launched in February and Marks & Spencer says it will help it explore emerging technologies and understand how they might work.
However, the new mobile payments service is not actually a part of the m-commerce app. It is merely an element of Marks & Spencer’s overall marketing and technology campaign, reports QR Press Codes. Marks & Spencer is using a third-party app to try out its new service.
The Paddle app was developed by a London based startup and it is supposed to be leaner and easier to use than competing solutions. The app sorts out transactions by scanning QR codes and developers claim it is very secure.
The information is transmitted in the cloud, the credit card information and delivery address need to be submitted only once. Only the last four digits of the card must be submitted to validate the purchase, which should speed up transactions and improve security.