The visual collaboration company will use the Integrated Systems Europe (ISE) conference, which kicks off Jan. 29 in Amsterdam as the mouthpiece for the new initiative, which is claimed to help resellers offer their customers “alternatives to traditional video conferencing.”
The Stratus service is said to work differently from other products as it uses software architecture to apparently allow users to engage and interact on any device.
As it runs through the cloud, the company says there are more opportunities for partners who will be able to leverage the cost reduction of cloud deployment and support many creative use cases for video to their customers.
At ISE the company will be on the search for new partners who are looking at new revenue opportunities. In return the company claims it will give those who join up access to a variety of options for billing, endpoint monetisation, vertical product development and “other benefits.”
ChannelEye will be attending the event and giving you the low down later in the week.