Lenovo cooks up BYOD for channel

lenovo-logoLenovo wants to tap the BYOD trend with a new demo kit, offered to its channel partners and customers. The new “Combat Kit” aims to make BYOD simpler and less challenging. It could also reduce the suicide rate among IT specialists in charge of sorting out the mess that is BYOD.

The kit features several Lenovo devices, mostly tablets and hybrids. Partners can pick the ones that best suits their needs and hand them out to end users, reports CRN. The kit includes the ThinkPad X1 Carbon, ThinkPad Helix, ThinkPad Twist and the ThinkPad Tablet 2.

Lenovo brand ambassador Stephen Miller said the sales cycle is changing. In the past, companies would buy ten computers and every end user got the exact same one. With the consumerization of IT, the old one-size-fits-all approach simply doesn’t cut it anymore.

“Now it’s difficult. Everybody wants a different device,” said Miller. “You have confusion around what to sell, and end users don’t know what to buy because of the paradox of choice.”

The kit would effectively allow users choose the device that works best for them. Miller said end users can get a hands on experience, and then partners can sell the device that the end users actually want. There seems to be a lot of interest in the kit and there’s already a waiting list, but Miller said partners should still sign up.