Equanet, Kelway says, has an established presence in the North of England and the buy will help it expand its customer base. At first, Equanet will operate as its own brand within the larger group, though will trade on integrated systems.
Dixons will carry on operating the PC World Business service for small businesses.
Kelway says that Equanet is noted for its e commerce platform, which will now fit in with Kelway’s ServiceTrack offering for online order management. By combining both, Kelway hopes that it can offer a unique experience towards its customers.
Kelway will also offer its ServiceWorks cloud services to Equanet’s clients.
In a statement, Sebastian James, chief exec of Dixons Retail, said that the two complement each other “extremely well” and he expects the transaction will help “Equanet to flourish in the specialist B2B market”.