Juniper spruces up partner programme

JuniperBerriesJuniper Networks has announced some updates to its partner advantage programme in a bid to reward the better performers.

The “Elite” tier has some new categories including cloud services provider, next gen and rising star,  which will give Juniper to rank its partners better. .

A points-based reward schemehas been introduced so that partners can manage and track deals quicker. That programme starts  next month.

Matt Hurley, corporate VP, global channels and field marketing at Juniper, wrote in the company bog:

“As we built out the Juniper Partner Advantage program in 2016, we found that customer demands were changing and our channel partners were reshaping their business models to address those changes.  To account for these changes in partners’ business models, we’ve created new categories within the Elite level of the Juniper Partner Advantage programme. These new categories enrich the Elite partner tier, which is our highest, most operationally sophisticated partner level. Adding new categories within the tier allows us to place partners at the optimal part of the program that works best for their business needs.”

A Next Gen partner is one involved with software, services and XaaS. Rising stars will head to the  Elite level and will be invited to join based on their business plans.

Referencing the other development in the rewards programme it would make life easier for partners, Hurley said

“In addition to a greatly enhanced user interface for claims submissions, the new program is integrated with our updated Deal Registration System (in AMER and EMEA) to ensure deal preference and pricing advantages, helping partners manage, track and close on deals quickly,” he said.