The UK market is following in Taiwan’s lead and slashing Ivy Bridge notebook and desktop prices in preparation for Intel’s Haswell launch, resellers have said.
However, they have warned that in the current climate the company is doing itself no favours with the price reductions.
The comments come after a report in DigiTimes suggested that retail channels in the Taiwan market had begun to slash prices of Intel’s Ivy Bridge machines, which retail from $611, by an average of 10 percent. However, other models were reduced further with discounts between 20-30 percent.
And the orders from above have filtered down to the UK with resellers also feeling the pressure to slash.
“We’re getting orders for reductions too for the same reasons. But, this isn’t anything new, it’s the way the cycle works,” one reseller told ChannelEye.
“I’m not sure about the 20 to 30 percent reductions. At the moment we’re seeing five to 15 percent. But as the date of launch comes closer we’ll probably be forced to slash prices even more.”
However, others claimed the company wasn’t doing itself or the new launch any favours with the reductions.
“Whenever Intel is about to make a new release we see the old models, even if they haven’t been on the shelves for long, slashed in price,” another reseller added.
“While it works for us in terms of not carrying so much surplus stock, for companies it means they are losing potential customers and money with consumers and businesses now taking heed of these sales and waiting until these price cuts happen.
“Once the new products are launched the sales circle starts again.”
Another agreed, telling ChannelEye: “This is nothing new. It’s the way of retail life. But it’s not a good model to follow, especially in this climate where consumers are waiting to pounce on bargains and refusing to pay full price for anything.
“Maybe Intel should concentrate on getting existing lines right before making price cuts and new products that will no doubt be left sitting on the shelf.”
