It’s built on Oracle’s Siebel Trade Promotion Management, made with a view to manage promotions and funds as well as to settle claims and forecast sales and liabilities. ITC’s kit runs predictive trade planning and predictive scenario planning, too, letting customers use an all-in-one service to boost trade spend efficiency and improve sales forecasting accuracy.
Potential customers may be interested because ITC promises the service will help them reduce costs and boost efficiencies.
ITC Infotech’s president, L N Balaji, said this can lead to better collaboration and relationships with customers.
“We expect it will immensely benefit companies in the consumer goods, durables, high tech and consumer healthcare sectors, and in general all companies that manage brands and promotions,” Balaji said.