Chief Communications Officer Li Lei at Xiaomi said that it was wrong that Xiaomi was an iPhone clone and the outfit created a masterpiece from scratch.
Where Xiaomi is similar to Apple is that it has a strategy of selling single models in large quantities.
“That is why Xiaomi products give such impression,” added Li. “We release very few models a year. As everyone knows iPhone 4 and 5, everyone knows Xiaomi 3 and 4.”
Li said that Xiaomi’s strong points were that its products reflect Chinese users’ unique characteristics or experiences. That is the same to other Xiaomi electronic products, including mobile phones.
Ironically Xiaomi’s biggest problem is knock offs. It has launched its products in the Philippines, India, Indonesia, Hong Kong and Taiwan. It plans to advance into 10 more countries within this year.
“The biggest problem of a fake is that it cannot guarantee the quality and also taints reputation of Xiaomi. Consumers may complain ‘How come a Xiaomi product is in poor quality,’ and give poor evaluation on Xiaomi products,” Lei said.
Of course, the Tame Apple Press thinks that is just one giant karma boomerang which they are praying is returning to bite Xiaomi.