After years of posting stories about how Steve Jobs killed the PC by bringing in the tablet, the Tame Apple press has to face the fact that it was not quite, but completely, untrue.
Apple reported that it had its strongest growth in Mac computer shipments in years but tablet sales were slinking fast.
This seems to suggest that what we have been saying all along the so called shift to mobile was all marketing spin and that slow PC sales were due to economic rather than a shift in technology demands.
Jobs Mob saw a 16 percent jump in iPhone sales, with a stronger-than-expected revenue of $63.5 billion to $66.5 billion in the December quarter.
But sales of the iPad slid for the third straight quarter falling 7 percent from the previous quarter to 12.3 million units, and were down 13 percent from the year-ago period.
The Tame Apple Press is banking on Apple’s alliance with IBM to drive tablet and phone sales to corporate customers, however saner heads do not think that likely.
Biggish Blue Chief Financial Officer Luca Maestri said that the scheme had more than 50 clients, and Apple and IBM intend to introduce their first jointly designed software apps next month.
The lack of interest in the Tablets place Apple in a dodgy position. It means that the company still depends on the iPhone, and it is a market which is fast drying up.
Orders for the iPhone 6 and 6 Plus began in September, helping Apple chalk up a 12.2 percent jump in revenue last quarter to $42.12 billion. That exceeded the roughly $39.9 billion that Wall Street analysts had predicted, on average.
The return of the Mac was a surprise. There was talk once of Apple leaving its Mac business behind as it moved into the gadget business. But it appears that there are people who are prepared to pay over the odds for a PC with an Apple logo on it.