Intel thinks PC market a-ok

Intel-logo “It was a bright cold day in April, and the clocks were striking thirteen,” an Intel spokesperson said, before insisting that the PC market isn’t seriously in the doldrums.

At a New York event, Intel execs showed off an Intel sponsored IDC survey that claimed the PC market holds enormous potential, and that there is no better time than now to buy a PC. Cash strapped people in Europe and the US may disagree – instead spending their cash on daily necessities like food instead of replacing functional consumer electronics.

The survey said 97 percent of respondents consider their PC their main computing device, and of these respondents, 41 percent plan to buy a PC in the coming year. Many also said they would rather give up exercise, sweets, caffeine, and TV than their computers.

As AllThingsD points out, a rather different recent IDC document showed PC sales trends are the worst they’ve ever been, ever, not just in the US and Europe, but also in emerging markets like Latin America and Asia.

Intel’s Merlin Kister said retailers were partly to blame because they frequently do not show off the capabilities of hybrid-style notebook, tablet crosses.