Intel thinks anthropologist will fix its business

bummerGenevieve Bell and another 100 or so social scientists are trying to save Intel’s “flailing business”.

Bell, an anthropologist and an Intel fellow, and her team, are racking their brains to figure out what gadgets people will use in the future, according to the San Jose Mercury News.

We told Intel years ago it should bung StrongARM chips into small, portable devices that consumed little power.  But Intel can be rather hard of hearing.

The Mercury News reckons that Intel’s fate is in the 200 pair of hands in Bell’s team seeing as PCs ain’t what they used to be.

The newspaper quotes Bell as saying she couldn’t imagine being in a better place, while another researcher is quoted as saying that Intel “is highly attuned to long term thinking”.