Because Intel has so few products to show at its expensive upcoming Intel Developer Forum in September in San Francisco, it will play its old three card trick and show off new logos and marketing plans instead. Ailing Intel, it seems, has run out of “innovation”.
That’s according to reliable sources within the corporation that told the Eyes that newly formed CEOs need marketing ideas because product ideas are few on the ground.
The source – based in Asia – told the Eyes that it had attempted to convince ex CEO Paul Otellini that the marketing needed changing to a retro kind of thing, but had come up against determined opposition from the then CEO.
But facing ruin because it was slow off the mark with chips for tablets and for smartphones, instead Intel will attempt to bamboozle the world with marketing. The newly born CEO – and the INTC board are up for it.
The re-branding will re-position Intel as a 21st century company that doesn’t really invent technology any more. Just manufacture it.
Although we don’t have the new logos and that yet, expect a blast of marketing publicity that talks a lot about not very much at all, faced with the opposition. Oh, that’s not AMD, by the way.