TAG Heuer CEO Jean-Claude Biver told a press conference at a Swiss watch trade show that the deal is a “marriage of technological innovation with watchmaking credibility”.
The watch will use the Android Wear platform and use Intel chips but it’s unclear quite how much it will cost when it’s released.
Intel suit Michael Bell, who is the general manager of Intel’s new devices group, said that making a luxury watch in collaboration with TAG Heuer and Google brings the vision of wearable technology that bit nearer.
The Google man, David Singleton, said that the Swiss watch has inspired generations of artists and engineers. And Google. He said that Google can now imagine a better, beautiful and smarter watch.
Apple releases its range of smart watches next month, and much will depend on whether that is a flop or a success. Intel has never been particularly brilliant at creating reference designs that have long battery lives and its other ventures into consumer technology have all, without exception, been damp squibs.
TAG Heuer doesn’t make cheap watches, so you probably have to have a chunk of disposable income to impress – or alternatively depress, your friends.