Belinda Parmar, the CEO of the agency with a website at ladygeek.com (pictured) said in a discussion on BBC Radio 4’s Today programme that technology “empowered” women and said magazines such as Glamour didn’t include enough features about tech.
The agency numbers among its clients Nokia, Dell, Microsoft, Sony, Vodafone,Kaspersky, Ubisoft and, er, the BBC. But not Intel.
According to its web page, 80 percent of all tech decisions are influenced by women but only three percent of advertising creative directors are women.
Technology is commoditised now so no one really cares about it anymore apart from Microsoft, Sony and the rest.