In April, Chipzilla announced it would lay off 12,000 employees worldwide saying that there was no more money in this PC lark. It also stopped work on its Atom chip and those working on it were the first to be escorted from the building with their belongings in an old photocopy paper box.
But now sales and marketing in Intel’s distribution channel operation are having to face the music. Ironically a corporate PR person who has not been sacked yet issued a statement saying:
“To support our transformation, we are restructuring our sales organization to drive tighter alignment with Intel’s business units and fuel our growth engines. Customers can expect to see more specialized technical support, faster decision making, and streamlined processes with a strong focus on enabling a consistent and personalized customer experience.”
Still it is early days yet. The cuts are not being completed until the end of the month, so maybe the person who wrote the above comment is still blissfully unaware that there is a corporate axeman waiting in the corridor waiting to pounce.
It looks like regional head offices will be the target. Intel offices will now report direct to the US headquarters rather than to their nearest regional head office. Big processor buyers, such as China-based Lenovo and Taiwan’s Acer, will also deal direct with teams in California from now on