Ingram Micro Mobility could go MVNO

ingram-micro-mobilityIngram Micro Mobility is looking into the possibility of launching its own MVNO, which could help it fuel further mobile growth in the UK. Ingram Micro’s UK and Ireland VP James Bannister told Mobile News that the company is actively looking for new ways to boost mobile revenue.

Bannister said the company would not try to become an established airtime distributor, but it would explore other airtime options, such as SIM packing and shipping phones with SIMs. 

“We may launch an MVNO, but we will do it differently to our competitors, so watch this space is my message,” he said.

Bannister said he doesn’t see the assisted sales model as a big opportunity, as it assumes people can’t get access to the product, but that approach doesn’t work since most IT customers already have someone to take care of that. 

He added that Ingram’s acquisition of BrightPoint was very positive for the company, as it brings a strong balance sheet and a long-term commitment to make the UK business into “something sexy”.