The survey, conducted in 60 countries worldwide of CIOs and IT decision makers is the largest ever ventured.
CRM, it appears, has been widely adopted by higher education with only 10 percent of institutions not using the software.
But there are opportunities aplenty because over 50 percent of these institutions will replace their LMSes in 24 months. Incumbents, Ovum suggests, will be switched to new providers.
“To secure their position in the market, LMS providers must be quick to expand their platforms to seamlessly incorporate compelling features such as social media, video, analytics, and other learning objects, keeping customer satisfaction high and prices low,” said analyst Navneet Johal.
But less than 20 percent are using cloud computing for their enterprises,
“A myriad of factors is holding institutions back from moving core applications to the cloud, the absence of viable solutions in some cases, the questionable return on investment from switching out existing solutions, the difficulty of supporting highly customized solutions in a hosted environment, and even lingering (albeit somewhat irrational) doubts about security,” said Johal.