IBM wants to pull in clients from healthcare, financial services and the retail marketplace to cooperate with IBM consultants and researchers to explore integrating mobile, social, analytics and cloud technologies. Obviously it wants to sell its products and services.
IBM Design prototypes data centric products and uses its Design Language as a framework for developing future products and services.
The studio is being endorsed by the Design Council. John Mathers, CEO, said that good quality improves people’s lives. “This is why we work to bring the design and business communities together and help develop the skills which are vitally important to our economy.”
Matt Candy, who runs IBM projects like this in Europe, said: “London is a creative epicentre that now boasts a powerful digital economy. IBM Studio will bring digital experiences to our exceptional digital city, where some of our most forward looking clients reside.”
The studio will be based at IBM’s head office in Southwark.