The idea is to provide a package for corporations looking to turn mobile screens into revenue drivers.
IBM’s mobile strategy has been becoming more elaborate after realising that mobile enterprise could become the equivalent of its e-business, analytics and smarter planet efforts. The company has started mixing software and services together to pitch its mobile wares.
In a statement, IBM said that enterprises are leaving billions of dollars on the table by not transforming fast enough to take advantage of mobility. It plans to double its investment in mobile in 2013 compared to 2012.
IBM’s MobileFirst Platform includes its Worklight product, which is development tool, single sign-on and Rational testing tools for apps. To reassure companies about BYOD policies, MobileFirst includes a Security product which scans vulnerabilities at the app level on mobile operating systems. The security tools are designed to scan and enforce policies for internal and third party mobile apps.
There is also MobileFirst Management which is an update to EndPoint Manager to support bring your own device programs with additional security tools. This targets all screens from the desktop to the smartphone with policies by device.
Finally there is MobileFirst Analytics which is an expansion of its Tealeaf CX Mobile tools to model customer behaviour on multiple screens.
On the services side, Biggish Blue is rebranding a design unit under the MobileFirst moniker. The design and strategy services consist of workshops as well as IBM Interactive user interface expertise. IBM will offer development, network and integration services.
According to the company, its cunning plan is to target its key verticals such as retail with point-of-sale applications, healthcare and transportation.