The privately held firm makes analytics software targeted at communication service providers (CSPs).
IBM said that the software complements its own range of products – IBM Mobile First. These products are intended to help organisations analyse mobile device usage.
The Now Factory’s stuff analyses large quantities of business data and networks data, and that provides better management of outages.
IBM claims that people create 2.5 quintillion bytes of data a day, whether its healthcare, social media, climactic information and the rest.
Big Blue wants to position itself as the leader in the Big Data field. The buy will be completed in the fourth quarter, and the company borged into the IBM mother ship.