While other outfits have to pay for their advertising, Apple manages to attract huge attention for its product launches thanks to its fans in key newspapers.
This morning it was “leaked” that Hon Hai has begun mass production of Apple next-generation iPhone.
You can tell if a story has been written with the idea of marketing Apple products on the sly, because they are full of marketing phrases such as “game changing” and “wildly popular.”
While the worst offender is traditionally the New York Times, Reuters has also sacrificed its credibility with unethical marketing plugs.
This morning, someoneat Reuters wrote this:
“Mass production of a 4.7-inch successor to the wildly popular iPhone 5 series of smartphones will begin during the third week of July.” Firstly, the iPhone 5 was not “wildly popular” in comparison to other smartphones, secondly the 4.7 inch screen size is pretty backward.
So far the so called “next-generation” iPhone appears to be thinner than the earlier models but has no especially interesting software, in fact it will be playing catch-up until a 5.5 inch model is released later.
It does seem clear that manufacturing of the latest iPhone has begun. A report from a China state-run news service said Hon Hai is planning to hire 100,000 workers. Of course Apple’s Tame Apple press suggest this will be to “meet future demand for the gadget.”
Pegatron also began recruitment of over 10,000 workers for its mainland facilities to manufacture the phone, according to the Economic Daily News report.
This hype is going to get worse until the first queues start to form outside the Apple cathedrals of delight. But with mass production started, the chance of a leak is much higher and we will soon know what it looks like.