According to figures released by the British Retail Consortium (BRC) and Springboard, footfall in UK shops fell by 0.7 percent in May, year on year. Shopping centres saw the biggest decline, with a 1.7 percent drop, but there is some good news to report as well.
Retailers in London and Scotland outperformed the rest of the country, with footfall going up by 2.6 percent and 3 percent respectively.
The BRC reckons the good showing in Scotland can be attributed to good weather last month and the fact that sales were down over the first four months of the year. However, some regions weren’t as lucky. Footfall in Wales was 1.1 percent lower than a year ago, Northern Ireland saw a 3.1 percent slump, while the West Midlands and East Midlands were down 2.9 and 2.6 percent respectively.
Helen Dickinson, director general of the BRC, pointed out that conversion rates were relatively good. Although people made fewer shopping trips, they were willing to pounce on good deals and seasonal promotions.
In addition, high streets outperformed shopping centres in the first five months of the year. Although the high street saw a one percent drop, shopping centres were down 1.7 percent.
“Footfall across all retail locations in the past few months has definitely been proving to be very volatile, particularly in high streets, which fell by seven percent in March, rising by 3.4 percent in April and declining by one percent in May,” said Diane Wehrle, retail insights director at Springboard.
Larger regional cities saw the biggest improvements in footfall, but small towns didn’t fare well. Shoppers are still willing to drive to bigger cities and out of town shopping centres, in spite of good weather. Footfall in out of town locations was up 1.2 percent compared to a year ago.