Google to design its own chips

google-ICThe hegemony of Intel looks to be under further threat after a report that search giant Google is to design its own chips.

That’s according to the Wall Street Journal, which speculates that because it buys more servers than anyone else in the world, it could dictate prices to component makers.

The newspaper says that the chips it may design will be based on ARM technology.

Google has, apparently been recruiting a number of chip designers and it’s certainly not beyond the bounds of possibility that it may well have a stab at chip design.

If it does, the question will be which fab company it chooses to create the microprocessors.  Although Intel is attempting to become yet another foundry, many vendors are reluctant to put their fate into the chip giant’s hands.