Google promises more channel investment

Google has said that it will invest more in its channel ecosystem to boost its public cloud.

The outfit made the statement after publishing that it made more than 23 per cent more during the year ended December and banked  $136.8 billion.

Revenue for Google Cloud Platform is mentioned in the figures under “other revenues” segment along with its Play app store and hardware units. Sales for this group of products was up 31 per cent to $6.49 billion.

Google CEO Sandar Pichai said that it made some large deals over the last year.

On an earnings call, he said that Google would look to strengthen its channel set-up this year.

“One of the things that were evident towards the end of last year is our ability to win substantial customers, global 5,000 companies, with multi-year contracts”, he claimed.

“It’s very clear to us that our product offerings are ready and differentiated and so we want to invest and scale our go-to-market both regarding direct sales and our channel partnerships, and maybe you will see us focus more on areas where we see returns. We will continue to invest in and expand our sales and distribution channels to meet customer demand, so that’s going to be an important area for 2019.”