In a speech in Berlin, Schmidt – who has repeatedly denied that Google is a monopolistic player – he also took time to diss rivals Bing and Yahoo, saying they don’t matter at all.
According to the BBC, Schmidt said that people didn’t see Amazon as a search engine but most people go there when they want to buy something, rather than Google.
How Schmidt thinks this kind of argument will have any weight with the European Union is hard to fathom.
He said: “Amazon is answering users’ questions and searches, just as we are.”
Google isn’t the be and end of it all, added Schmidt. In a note of paranoia he suggested that somewhere will be new technology that will topple it from its premier position.