Flat panels judged by area

oldtvWhere once the global flat panel industry focused on unit growth, it appears that it is now taking a bigger interest in area demand.
Market intelligence company IHS said that last year, display panel shipments grew to 168.9 million square metres.
That’s up by nine percent compared to the year before, and will grow at five percent CAGR to reach 223.6 million square metres in 2020.
Bigger is now better, according to Yoshio Tamura, director of research for IHS.  “There were four major driving forces,,, consumer demand for larger LCD TVs, soaring demand for five inch and larger smartphones, larger automotive display screens, and larger tablet PCs.”
Major players in the PC business including Apple, HP, Lenovo, Acer and Asus have launched notebooks with larger screens.
Smartphones, particularly in the Chinese market and developing market, are fuelling demand for bigger screen sizes.