Sales of flash memory array units were more than robust last year, amounting to a market worth $11.3 billion in 2014.
IDC said in a market report that the reason is there are better offerings that handle a wide range of more complicated workloads.
Flash based units in data centres include encryption, clones, replication, and storage efficiency.
And the fact that enterprises like the flexibility of flash based products means that enterprise storage vendors like Dell, EMC, HP, IBM and Oracle are jumping on the bandwagon.
Flash arrays are showing better performance, longer lives, better reliability and an improved cost per gigabyte, IDC said.
Startups in the arena include Nible Storage, Pure Storage and Solidfire.
IDC said enterprises should consider flash based arrays when they are considering replacing traditional storage units.