It appears that Facebook is finally starting to make sense for marketers. For years Facebook users complained about every single redesign and the inclusion of more ads, especially intrusive ones that appear in newsfeeds.
However, it appears that they are working. The Drum reports that 12 percent of Facebook users in Britain have already made a purchase after seeing a product in their newsfeed. So for all the talk of hating Facebook ads, the same people who are complaining seem to be falling for the ads.
What’s more, Faceboom EMEA veep Nicola Mendelsohn said mums spend three times as much time on Facebook during the holiday season and they account for the vast majority of Christmas gift purchases.
Facebook has recently announced the launch of a new SMB content hub that should help small businesses promote goods and services on the social network.