A report from beancounters Deloitte & Touche, which was commissioned by Facebook, claimed that with 1.35 billion users of its Internet social network, Facebook would rank as the world’s second-most populous nation if it were a country.
Deloitte & Touche based its figures on the businesses that maintain pages on Facebook as well as the mobile apps and games that consumers play on Facebook and measures all the economic activity that result. It also considered the demand for gadgets and online connectivity services that are generated by Facebook.
Some of the cash, such as when a company advertises to customers on Facebook, can be directly attributed to Facebook. However, when consumers donated $100 million for research into amyotrophic lateral sclerosis during this summer’s Ice Bucket challenge, Facebook’s auto-play video ads were a key factor.
Facebook Chief Operating Officer Sheryl Sandberg claimed Facebook was helping create a new wave of small businesses in everything from fashion to fitness. She cited a group of young women in Bengaluru, India, who started a hair accessory business using Facebook and a mother in North Carolina who started the Lolly Wolly Doodle line of clothing, selling to customers through Facebook.