Eventbrite contracts FireText

textingEvents and ticketing firm Eventbrite has brought FireText, an SMS company, on board to send messages to event managers pre and post event.

FireText, the company boasts, is the only UK SMS platform to be working with Eventbrite. It offers cloud based SMS services so users can log into any device to send and manage messages.

Eventbrite hopes FireText will boost user interaction and help hosts manage their events easier. “It means organisers can easily reach people at key moments with the information they need,” partnership manager at Eventbrite, Mitch Colleran, said.

SMS can be a useful way to update guests on special announcements or information as well as confirming other details.

“More and more businesses are realising the importance of effective communication and events are a great example for us,” Firetext’s Dan Parker said.