Europeans will lean on tech

european-commissionGood news for the channel as research from Ricoh Europe suggests that companies want to lean more on technology to improve their fortunes.

While the world is feeling rather uncertain at the moment, many feel that the way the work will change in the near future as a result of digital disruption, economic uncertainty and political turbulence.

More than 95 percent of people thought their business would benefit from the changes.

Most people that were asked for their opinions by Ricoh saw technology as the best way of making sure they could improve the fortunes of their business. On the wish list were using IT to improve customer communications, increased productivity and simpler business processes.

The weak point was that most felt that there will be even more of a scramble for skilled staff.

Ricoh Europe CEO David Mills said: “How people relate to, engage and execute their work is fundamentally changing. In the years ahead we’ll see businesses fall into two distinct camps. Firstly, those with strong fundamental processes which empower employees by enabling them to do their best work, adapt and thrive. Secondly, those businesses which shy away from change and unfortunately set their employees up for failure.”

“As the world feels the impact of unprecedented change, business leaders must ask themselves where they see the most beneficial return on bringing more innovative technology into the company. To enable their business to stay focused on its long-term goals, and remain competitive, often the best place to start is with their employees,” he added.

Resellers are being bombarded with advice from vendors to get more involved in the trend.