Datacentre outfit Equinix said that its channel business will have a 30 per cent slice of group sales by 2021.
The group claims that a company-wide investment in filling channel-facing roles is yielding positive results and the firm has filled out its channel teams in its four biggest EMEA markets: the UK, the Netherlands, France, and Germany.
The channel makes up around 20 percent of Equinix’s business, has set a 2021 target of growing that to 30 percent. The outfit has been active in the channel for only three years.
In a statement the company said that the channel was “a growth accelerator” for the business, he claims, with its channel now growing at a faster rate than direct sales. Last quarter was a significant growth quarter – over 40 per cent growth year on year. It usually tracks at around 20 to 30 percent.
This year, Equinix has deployed channel people in Ireland, Switzerland, Italy, Spain, Poland and Dubai.
