EE has released its results for the first quarter of 2013 and it is apparently seeing an uptake in 4G use. The 4G user base reached 318,000 five months after the service was introduced. EE says it is on track to meet its target of over a million customers by the end of the year.
At the moment more than 1,600 medium and large companies are using 4G. Starting in June, EE will roll out “double-speed” internet in ten cities and over 70 percent of the population will enjoy 4G coverage by the end of the year. The number of postpaid customers is going up, along with smartphone penetration, which currently stands at 82 percent, up 11 percent year-on-year.
EE also published the findings of an independent survey of its 4G customers. The survey found that 37 percent of users use less or no public WiFi since they got 4G, while 20 percent said they are using their home broadband less. Online habits are changing as well, as 42 percent of consumers say they are downloading more apps on the go and one in four say they are using more online banking services.
In terms of business use, one in five B2B customers claim 4G is helping them save money.