Don’t tell AMD: Richland on sale in EU

AMD, SunnyvaleAMD is planning to introduce its next generation desktop Richland APUs tomorrow, to spice up what was a rather underwhelming showing at Computex. It has come up with a clever teaser video, in which it pits the new A10-6800K against Intel’s Core i5-3470, with and without dedicated Nvidia GT 630 graphics (spoiler alert: AMD’s new baby comes out on top).

However, although AMD has yet to introduce the new chips, most European retailers don’t seem to have gotten the memo. They are already selling them and they’re available from Scotland to Poland in dozens of shops. The prices are pretty good, too.

The range starts with the A4-4000, which is available for just £29. Of course, it’s not exactly a powerhouse, but it does have 1MB of cache, two cores clocked at 3.2GHz and Radeon HD 7480D integrated graphics with 128 shaders. The rest of the range is a bit more serious. The A6-6400K Black Edition is a dual-core clocked at 3.9GHz, with an unlocked multiplier. It’s going for £55, which isn’t bad at all.

Moving on to quad-cores, the A8-6500 is a 65W part clocked at 3.5GHz and priced at £92. It has 2x2MB of cache along with HD 8570D graphics, with 320 shaders clocked at 800MHz. The A8-6600K is a 3.8GHz quad core with the same HD 8570D graphics, clocked at 844MHz. It’s priced at £85.

The top of the range A10 parts aren’t too pricey. The A10-6700, a 3.7GHz quad core with 2x2MB of cache and a 65W TDP costs £115. It features HD 8670D graphics with 384 shaders, clocked at up to 844MHz. The A10-6800K Black Edition is a bit beefier. It’s a 100W part clocked at 4.1GHz, but it retains the same GPU, although it ships with an unlocked multiplier. Oddly enough, it costs a bit less than the 6700, and it is available, with prices starting as low as £109.

You can check out the listings here.