Distributor Zycko has claimed that a significant amount of resellers are unfamiliar with video conferencing despite thriving demand, but there is ample room in the channel for capitalising on the technology.
In a survey of 204 resellers, 31 percent admitted they didn’t have a clue about video conferencing, although most respondents acknowledged that they and partners could benefit from it. However, 48 percent were familiar with video conferencing and 21 percent claimed to have a solid understanding of the technology.
The reception was largely positive. 84 percent said their experiences had been good or very good.
Almost half of respondents said they used video conferencing themselves with about a third claiming that it is part of their daily or weekly routine. Sales and management were the top users, mostly using the technology for internal communications , followed by customer calls.
Zycko CEO David Galton-Fenzi said that there is plenty of opportunity for capitalising on flexible and remote working in the channel. Distributors should take the initiative to educate partners on the benefits of the latest remote working technologies – if not selling packages themselves, at least utilising telepresence to deliver personable customer service when meeting in person is not possible.
“Now is the time for resellers to align themselves with channel partners able to support them, and help them engage end users with a solution that will continue to grow in popularity as the ROI potential is realised,” Galton-Fenzi said.