Digital advertising revenues on the up

poundsUK publishers are showing more confidence in the future, with the Association of Online Publishers (AOP)  releasing information from its membership pool.  According to the AOP, digital advertising revenues grew 12 percent in the last quarter of 2012.

Classified, display and online video are all benefiting from the boost, the AOP said. Publishers are expected to concentrate less on cost cutting and more on growing revenues, the organisation said.

Head of research Tim Cain said that while the market is still tough, digital media owners have shown optimism for the past five quarters.

Of those canvassed, 63 percent said that launching new products or entering new markets is a high  priority in the next year.

The survey is jointly produced by the AOP and Deloitte.